Project Details
Tools: Photoshop, Sketch, Unreal, Maya, Three.js
Date: 2020-2022
My Role
The leader of the design team, formulate design strategies, do core interaction design and visual concept design.
Background Information
Duxiaoxiao is a brand-new generation of AI assistant and the first AI digital human assistant in China. She is made available for all mobile devices, powered by Baidu’s leading AI technology and its chinese information base. Integrating chinese aesthetics, she has human-like thinking, expression, emotion, memory, and learning ability that can creat a more natural and anthropomorphic interactive experience, making the AI technology more friendly to its users.
Why We Explore AI Digital Human Assistants
Duxiaoxiao App: Explore the Face-to-face Multi-modal Interaction Mode of Mobile
Through Duxiaoxiao App, we have accumulated the cutting-edge interactive digital human design experience.

Baidu App: Connect Face-to-face Interaction with Billions of Users in Search Scene
Duxiaoxiao provid users with conversational search services in Baidu App which is the largest search engine in China. By December 2022, Duxiaoxiao accumulated billions conversations with users and served tens of millions of users in Baidu App .
Vitrual Idol: Spokesperson for Baidu Brand
We built Duxiaoxiao into a virtual idol to promote Baidu in the market and bring considerable commercial income.
The end.